Ah sh*t, I’m sorry: 5 Classic Customer Apologies You Can Swipe

Feb 27, 2022

Despite our best intentions, we all mess up sometimes.

Whether it’s an overwhelming Black Friday or just a slow warehouse day, eCommerce orders arrive late all the time for all sorts of reasons. We’ve seen it all, so we whipped up some apology templates you can use the next time you’re not using PrettyDamnQuick, and accidentally deliver an order late. 

Besides, after building PrettyDamnQuick, we don’t really have any use for these apologies, and it’d be a shame for them to just sit there. So without further ado, we present to you:


5 Customer Apology Templates for Orders Gone PrettyDamnWrong


  • The Warehouse Debacle Apology
    (aka it’s actually the warehouse’s fault)

Hi [Name],

Thanks so much for your order with (company name)! We wanted to inform you that due to an influx of orders, shipping times may take longer than expected. However, our warehouse team is doing everything they can to ensure that your order goes out as soon as possible. We greatly appreciate your patience and understanding as we work to meet the high demand. Please feel free to reach out with any questions, and have a wonderful week.

All the best,

Your Name


  • The Weather Sucks Apology

Hi [Name],

Thanks so much for choosing (company name)! Due to inclement weather, we were unable to ship your order within the expected timeframe. As soon as we receive word from our shipping partners that they are back up and running, we will send you an updated tracking number with specific details about when you can expect your new sofa. Thank you kindly for your patience, and stay safe out there!


Your Name 


  • The Missed Birthday Apology

Hi [Name],

Oh man, we’re so very sorry that the Spiderman3 costume did not arrive in time for your son’s birthday party. We went ahead and refunded you 50% of the order value for the inconvenience. Please let us know if you would like to issue a return instead. As a gesture of goodwill, please also accept a $25.00 gift card from us towards a future gift of your choice. We greatly value your business, and we hope you will still continue doing business with us in the future. Wishing your son a very Happy Birthday.


The Company Name Team


  • The Difficult Customer Template

Hi [Name], 

We are very sorry that you were not satisfied with the [Hippie Lifestyle pinky ring]. We encourage you to check out some of the other pieces in our catalog, and are happy to help you narrow the search results to ensure you find what you are looking for. In the meantime, to issue a return, you must fill out a return slip and include it with your order in its original packaging. Please feel free to reach out with any additional questions.

The Company Name Team


  • The Wrong Item Template

Hi Tom,

Please accept our sincerest apologies for the mix-up on your last order. We have issued a new order with added confirmation from our warehouse team that the correct items were included this time. You should receive an automated email with the new tracking information shortly. No need to worry about sending back the other screw-driver, consider it a gift on us. We appreciate your patience as we work to resolve this. Please feel free to contact us with any further questions.


Your Name


We hope that’s helpful, but also that you’ll never have to use any of them!

Pro-tip: keep eCommerce logistics simple while scaling your store with PrettyDamnQuick.

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